Wealth and Growth

Tuesday, September 23, 2008

Vision Statement

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3 Reasons Your Business Needs a Vision Statement That Works
By Jason H. Crowe

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Reduces Uncertainty

The problem is this; everything changes. You can see the path you plan to travel, but what happens when the path changes? Let's say a tree falls in that path, blocking the way?

Do you turn around?

Go around?

Buy a chainsaw?

Change directions?

Start looking for a new business?

No, your vision statement provides you with the end goal, from which you can derive the next step.

This is the real reason of a vision statement. Provide guidance, direction and focus when things may be unclear. It reminds you of the goal that is to be achieved.

Provide A Clear Path

With vision, you are able to see the path set before you. You can look down the path, noticing the spots where the trail turns a little to the left, or the rough place where the tree roots could cause you to loose your step.

Now, just because your vision is clear it doesn't mean that everything is going to be like ice cream and teddy bears. Not even close, but can you imagine traveling a winding path without even being able to see where you are going.

Provides Motivation

Along with providing a clear path, where the uncertainty is reduced (but not removed), your vision statement comes with the added benefit of building motivation and momentum.

Anyone who has owned a small business knows that there are days, weeks, and sometimes even months where things go wrong. That trusted supplier is getting behind on your deliveries. Or your best client just informed you that they would no longer need your services. Whatever the case may be, at times you will need something to motivate you and your team.

Your vision statement should help provide that motivation, taking your eyes off of that fallen tree and giving you the strength to look past it, shake the dust off and keep pushing forward.

Jason H. Crowe is a MBA graduate from William Woods University, a small business owner, and the CEO of Grey Matter Strategy.

Visit http://www.greymatterstrategy.com for more business articles and tips.

Jason H. Crowe - EzineArticles Expert Author
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Article Submitted On: September 13, 2008



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